It’s an afternoon when you could use a good sugar buzz and caffeine jolt. The thought of that effervescent snap and pop inside your mouth causes you to salivate. Are you reaching for a Pepsi or a Coke?
Maybe you don’t care for soda but the lessons that we can glean from these corporate monsters come at us like ripples in pond. So let me toss this pebble in the waters of small business... ...what is your competitive advantage? What are you doing to separate yourself from your competition?
Communication Is Changing Communication
In the late 80’s and early 90’s it was so much easier to identify your competitive advantage. We didn’t have nation of hyper-connectivity where one could instantly share their opinion with friends across the globe. Within moments of a customer’s experience with you, a chain reaction of 1000s is set in motion via e-mail, text message and more recently global blogs.
If you say your competitive advantage is customer service, or location or even price, I hope for your sake you have they business and human capital systems to back it up. Over 88% of small business owners claim customer service as a priority of business, yet less than 10% have written plans that consistently communicate this to their staff as a priority. Even less have a system of measures to ensure that the customers’ experience mirrors that of their efforts.
Any Claim You Make Not Backed By A System
Spells D-A-N-G-E-R
If you claim anything as a priority to your staff or customers and don’t deliver it, the nature of today’s hyper-connectivity means that the masses are hearing that you don’t mean what you say. They are hearing that you are in-authentic. OUCH! We are in a world of BUZZ that is so over-stimulated with unsubstantiated claims that our hearts are crying for authenticity. Employees are disgruntled and frustrated with their employer’s lip-service and customers no longer believe what you say.... Everyone is looking at what you do. Business models that specifically design your competitive advantage are quickly becoming the only way to build a sustaining and fruitful enterprise.
The pressures of today’s hyper-connectivity are only slightly outbid by the onslaught of messages about what it means to be successful. It’s like the anxiety one experiences late at night, on a dark and icy road when your car takes on a life of it’s own, sliding across your lane and into on-coming traffic... ...your life flashes before you and you are forced... ...to deal with the urgent. Life has become a bundle of emergencies that need our immediate attention at the loss... of what is truly important.
The world of business in the new millennium is forcing your business and mine to be more than cola. Mainstream is no longer enough for customers to be impressed. In this GLOBAL economy we have the “Wal Mart factor” to deal with, that ability to choose and to do so at a better price.
The Future of Small Business Lies in the Owners’
Ability to Create and Communicate
a Competitive Advantage.
The best thing one can do today to chart this course, is to set sail for a new horizon of thinking. We can’t think out of the box, we need to leap into a completely different box. One from which we can make a paradigm shift.
Your business must become an idea factory, one where you and your staff work in harmony to create a symphonic melody of thought and action. Most small businesses are full of employees who are caught up in the whirl-wind of urgency. Their lives are simply more important than your outcomes as a business owner.
What a great opportunity to create an environment of authenticity! As a small business owner you have power in the palms of your hands to shape the lives of your staff. Are they working a job or building a life? In their minds... ... what does your company stand for? And what does this have to do with their individual and/or career aspirations?
A wise choice you can make today is to focus on skills and attitudes of your staff. Wouldn’t it be great to have a staff full of self-initiated go-getters that want to make a difference in the world?
Guess what, everyone wants to make a difference in the world... but they must be given a vehicle that allows that expression to become a part of their everyday experience.
Your execution of developing in them the skills & attitudes that create a dynamic company culture and high performance team synergy will illustrate to everyone within your organization that the tools for change and improvement are right in their newly tailored job descriptions.
The time has come for your business to be designed to make this world a better place. If you think you have already established this with your business, take a moment to look at your staff... ...how motivated are they by your vision?
The world is changing faster than we are, and if you create a home for the hearts of your customers and staff, you will have the biggest competitive advantage of them all. TEAMWORK!
If this post inspires you, check out my website @ www.AllAboutTeamwork.com... Where you can learn to... “Boost Profits... Using Teamwork as your Competitive Advantage.”



